A true ami’er wants to develop unrestrictedly and make a real difference for our clients. They do this through co-creation and by working with our clients on complex issues in order to arrive at surprisingly feasible solutions. This is how they get and keep people and organizations moving. This is how we learn together and arrive at new ideas and groundbreaking insights. Ami consultants do not hesitate to speak out, because consultants who merely toe the line will never get anything done – let alone effect lasting change.